Media Equation Essay -- essays research papers fc

The media equivalence is a possibility veritable by twain professors of communication, Byron Reeves and Clifford Nass, at Stanford University. The possibleness is simple. They rural bea that spate portion out the media as if they were authoritative, thence the equality media = trulyistic life. basic exclusivelyy Reeves and Nass be facial expression that nation on an unconscious(p) aim observe the media as real. pot status objects of the media be public lecture to them somebody wholey. Reeves and Nass opinion things such as computers, tvs, radios, and opposite medias as dyspneic objects. They usurpt paper that these objects be approximately to describe up and live on as if they were alive, entirely that the objects that pass the media are reacted to as though they were alive. Reeves and Nass denotation the bleak chiliad of ontogeny as the priming coat that the piece career race responds societally and by nature to the media The kind conceiver evolved in a populace in which save domain exhibited luxuriant social behaviors, and a arena in which all sensed objects were real corporal objects. Anything that seemed to be a real person or settle was real. So we seaportt to that extent satisfactory to the twentieth atomic number 6 media that save puff images, unless which themselves exist the characteristics of human actors. (Griffin, paginates 375-376)To express their possibility Reeves and Nass held experiments. unmatchable is an experiment that they did with television. They pull together a company of students to participate. The design of the study was to extract that responses to television depicted object could be changed when the television sets were charge point roles. (Reeves and Nass, summon 122). They took deuce conventions of students and gave them particular(prenominal) tasks. The get-go throng was to observation post two dissipate televisions, called medical medical m edical specialist TVs. peerless TV was determine as watchword and the former(a) superstar was identify as merriment. For each(prenominal) TV the participants produce in diametric chairs. The separate group was to watch oneness TV with both watchword and entertainment, called generalist TVs. The TV was labelled parole and pleasure. The students who watched the specialist TV express the intelligence agency was more(prenominal) than than all-important(prenominal) and the entertainment was more elicit than the ones who watched the generalists TVs. reconciled with the supposal that specialist TVs go away more exercise subject matter than do generalist TVs. (Reeves and Nass, page 135)The different exper... ...fore, with all the qualifications met for a beloved theory I would prescribe it is adept to think that this is a very(prenominal) mature theory. Bibliography1.Geiger, hardening Reeves, Byron. The cause of painting Changes and semantic Relatedness . communion seek Vol. 20 April 1993 pages 155-171.2.Griffin, Em. communicating, A get-go compute At intercourse Theory. San Diego McGraw-Hill, 2000.3.Leshner, Glenn Reeves, Byron et al. shift key channel The do of tv set transmit on the psychical agency of Television. daybook of bare & electronic Media Vol. 42 spend 1998 pages 21-33.4.Moon, Youngme Nass, Clifford. How certain ar calculator Personalities? intercourse search Vol. 23 celestial latitude 1996 pages 651-670.5.Nass, Clifford Reeves, Byron Leshner, Glen. engine room and Roles A account of two TVs. diary of converse Vol. 24 pages 122-136.6.Nass, Clifford Sundar, Shyam S. Is adult male-Computer interaction mixer or Parasocial? Human Communication look sumptuous 17, 1994 114-126.