William Golding s Lord Of The Flies - 995 Words

William Golding’s Lord of the Flies paints a perfect picture of man following what Golding believes is human nature and descending into savagery. This is clear through the chaos surrounding the island that follows not too far behind that of the adult world. On the island morals are quickly forgotten, dehumanizing those who have not held on to the last trace of humanity. Man turns to its primitive self and becomes lost in evil. Those who have held on to civilization are struggling to defeat this evil that is quickly spreading. This evil that is in human nature is visible within all boys on the island, however it is most prevalent through Jack, Roger, and the Lord of the flies himself. The descent into savagery and evil that overcomes the boys is first distinguishable in Jack. His craving for power using evil makes him a clear bully. This is seen when Jack bullies Piggy over the debate of why they let the fire go out: You didn’t ought to have a let the fire out.... This from Piggy, in the wails of agreement from some of the hunters, drove Jack to violence. The bolting look came to his blue eyes. He took a step, and able at last to hit someone, struck his fist into Piggy’s stomach. Piggy sat down with a grunt. Jack’s stood over him. His voice was vicious with humiliation (71). Jacks hatred against a defenseless Piggy and his loss of common morals brings forth the answer to wether he is still civilized. He is quickly plummeting into evil. He soon slaughters pigs not 1 only forShow MoreRelatedWilliam Golding s Lord Of The Flies1263 Words   |  6 PagesResearch Paper: Lord of the Flies William Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, symbolically, how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of theRead MoreWilliam Golding s Lord Of The Flies752 Words   |  4 Pagespossible, so a five year old who teases others to Adolf Hitler would be classified as perpetrators of evil. Lord of the Flies is a fictional story about a group of British boys who get stranded on island. The author of the novel Lord of the Flies, William Golding, showcases Zimbardo’s ideas in his story. Zimbardo did not form his theory Through the character development of Jack and Roger, Golding illustrates the intensity of evil when one is impacted by situational forces. Before Ralph and Piggy unifiesRead MoreWilliam Golding s Lord Of The Flies1869 Words   |  8 PagesEssay Outline – Unit 11 Introductory paragraph: Topic Sentence (includes the book title and author) The novel Lord of the flies by William Golding is a type of literature that revolves around an anti-war theme. Main Points that will be discussed in the essay presented in order of weakest to strongest: 1. Lord of the flies was written during WWII and one of the manifestations is the dead man in the parachute presumably a victim of a bombed plane. 2. Faction among the group which is similar toRead MoreWilliam Golding s Lord Of The Flies1282 Words   |  6 PagesWilliam Golding, the author of Lord of The Flies, included adults for only a brief time throughout the novel, playing only a minor role at the end. The absence of adults exemplifies how children require the structure and guidance that only parents can provide, this can be seen how nations newly freed from the British Empire’s control would be better off under English colonial power to survive and maintain order before deteriorating into anarchy. The adults of the novel can be seen as the motherRead MoreWilliam Golding s Lord Of The Flies1389 Words   |  6 PagesA response to Lord Of The Flies Imagine an airplane crash. The heat of flames scorch passengers’ backs in addition to the wind burning their faces. Lucky, this crash was over water and near an island so most passengers survive, with an exception of the airplane staff and the pilot. Even though alive, many are in fits of fear and panic, and others are in shock. After hurried deliberation, a lone member of the group is elected leader in hopes that they will calm the panic, and make the hard, but necessaryRead MoreWilliam Golding s Lord Of The Flies1315 Words   |  6 PagesWilliam Golding’s novel Lord of the Flies was set somewhere on the timeline of World War Two, a war between the Axis and the Allies lasting from 1939 until 1945. Although WWII was fought between many countries in the Pacific and Europe, the main contender was Germany, led by Adolf Hitler. Hitler and his followers, the Nazis, changed the lives of everyone when they attempted to strengthen Germany and brought out all the evil and ugli ness in the world. After WWII, nothing would be able to change theRead MoreWilliam Golding s Lord Of The Flies886 Words   |  4 Pageshow to live their lives not knowing what s right or wrong. Everyone has a different opinion towards different things. Some say gun laws should be banned while some say they want a gun in their house. In Lord of the Flies by William Golding there are clear aspects of leadership shown within the characterization between Jack and Ralph. I m chief, said Ralph, because you chose me. And we were going to keep the fire going. Now you run after food- (Golding 150). There is evident conflict between theRead MoreWilliam Golding s Lord Of The Flies1672 Words   |  7 Pages The Different Social Cognition of the Similar Stories — Synthesis essay of Lord of the Flies Final Project With the development of British culture, the format of Desert Island Literature has an inevitable connection with the geographical and culture heritage of the development of British history. Generally speaking, the setting of such literature is basically around an isolated island which is far from human society. The characters usually follow a primary lifestyle so that illustrate the courageRead MoreWilliam Golding s Lord Of The Flies1745 Words   |  7 Pages1954 novel, Lord of the Flies by Nobel Prize-winner William Golding is a dystopian allegory indicative of vast aspects of the human condition. Set in the midst of a nuclear war, the text details a group of marooned British school boys as they regress to a primitive state. Free from the rules and structures of civilisation and society, the boys split into factions - some attempting to maintain order and achieve common goals; others seeking anarchy and violence. The novel is based on Golding’s experienceRead MoreWilliam Golding s Lord Of The Flies1776 Words   |  8 PagesMaybe the beast is us (Golding 85), in the novel, Lord of the Flies, by author William Golding, Golding uses the entire book as social commentary. The social aspect he focuses on is man’s ability to be evil and destructive. William Golding uses three specific literary devices to convey this idea; characterization, diction and symbolism. Lord of the Flies explains man s capacity for evil which is revealed in his inherent human nature, which he cannot control or ignore. The hidden evil within

A Change of Fate in A Tale of Two Cities Essay - 894 Words

A Change of Fate in A Tale of Two Cities Authors may use one character to instantaneously change the fate of another character. Charles Dickens A Tale of Two Cities presents such situations through the characters Lucie Manette, Dr. Manette and Charles Darnay. Lucie, unaware of the existence of her supposedly dead father, Dr. Manette, suddenly discovers through Jarvis Lorry that her father still lives. Lucie learns of the optimistic plans to return her beloved father back to a healthy condition and her future involvement in her fathers life. Dr. Manette, after 18 years of imprisonment and harsh treatment, experiences detrimental harm to his mental state and loses his ability to lead a normal life. However, Lorry†¦show more content†¦Lucie, once unaware of the mere existence of her father, suddenly learns of her ability to meet and live with him, while loving and comforting him to healthiness. Lorry abruptly interjects into Lucies life, offering her a chance to bond with her father, a once unimaginable o pportunity. Lucie, with the intervention of Mr. Lorry, experiences a dramatic and beneficial change of fate, as she can finally develop a relationship with her previously unknown father. Much like Mr. Lorry assists in enhancing Lucies future, he improves the future of Dr. Manette by facilitating his mental recovery. Lorry travels to France to reunite Dr. Manette with his daughter, Lucie, with the intention of returning to England and improving Dr. Manettes condition. The prisoner had got into a coach, and his daughter had followed him...Mr. Jarvis Lorry, sitting opposite the buried man who had been dug out, and wondering what subtle powers were forever lost to him, and what were capable of restoration - the old inquiry: `I hope you care to be recalled to life? (80-81). Dr. Manette, previously confined in a room and practically buried away from society, suddenly receives a promising opportunity to return to a normal lifestyle. Lorry reunites the lost and confused Dr. Manette with his daughter, hoping that a comforting bond will develop andShow MoreRelatedUse of Repetition in A Tale of Two Cities1577 Words   |  7 Pagesconstant repetitions, and his habitu al phrases are remembered by readers who are not used to reading with close attention. Dickens’s stylistic use of repetition reaches its climax in A Tale of Two Cities (1859). Therefore, it is fruitful to deal with the language of Dickens, especially that of A Tale of Two Cities, from the point of view of repetition in order to explore his linguistic artistry with which the novelist, inheriting the language of the 18th century, improved upon the style of EnglishRead MoreDickens Interpretation Of The French Revolution786 Words   |  4 PagesEssay Prompt: In A Tale of Two Cities, how does Dickens’ description of specific characters and their fate (2-3) illustrate his interpretation of the French Revolution? Evaluate this interpretation in light of other evidence drawn from course materials. Outline Intro: French Revolution: significance, etc. Tale of Two Cities: significance, shows British perspective, etc. First Paragraph: Marquis Was a nobleman in France Quotes from book to illustrate character (his past and present crimes againstRead MoreA Tale Of Two Cities By Charles Dickens1704 Words   |  7 PagesA Tale of Two Cities by Charles Dickens is a novel set during the time of the French Revolution in England and France. The Revolution is a time of great danger and constant change. Dickens’ novel expresses the theme of fate through metaphors in many different ways. These metaphors connect the fates of Dickens’ characters that are intertwined in some way whether they are aware of how they are connected or not. Charles Dickens illustrates to his readers that fate is predetermined as shown throughRead MoreLiterary Analysis Essay811 Words   |  4 Pagesfairy tales, the protagonists always gain their Snow Whites in the end and they all live happily ever after. In fact, all protagonists’ fate is decided by the narrator’s hand. Just like the literary works we have recently read, including the poems â€Å"Sunday Greens† by Rita Dove, â€Å"Sinful City† by Jaroslav Seifert and the excerpt from Like Water for Chocolate from Laura Esquivel, the characters’ fate was sealed from that moment. Therefore, the most relevant theme through three works is that fate is forRead MoreEssay about A Knights Tale1672 Words   |  7 PagesThe Canterbury Tales begin with The Knight’s Tale; which chronicles the tragic love triangle of Palamon, Arcite and Emilye. The following tale, which is told by the Miller, is also a love triangle, and is in many ways similar to the Knig ht’s tale. However, the Miller’s tale sharply contrasts the Knight’s, almost parodying it. The Knight’s tale is a tragic of nobility, heritage and focuses heavily on mythology and astrology, whereas The Miller’s tale is a comedy, focusing on the common-man and hisRead MoreSocial Criticism In A Christmas Carol By Charles Dickens765 Words   |  4 Pagesrelease from prison, Dickens returned to school to become a law clerk, eventually serving as a court reporter. At age 25 Dickens finished his first novel, The Pickwick Papers, after words writing Great Expectations, David Copperfield, and A Tale of Two Cities. Causing more attention to be drawn, in 1843 Dickens wrote A Christmas Carol. Afterwards Dickens kept writing until june 9th, 1870 when he subsequently died. Most of Dickens books still live on as classics to this day. A lot was happening inRead More Blindness, Sight and Eyes in Sophocles Oedipus The King Essay682 Words   |  3 Pagessight and eyes signify the numerous ancient Greek beliefs present in the story. During the Theban Trilogy, there are two major philosophical ideals present. The first, and most significant is the ever present concept of Fatalism. After Oedipus learns of his fate, he spends his time trying to avoid it. Through his misfortunes, Oedipus unknowingly fulfills his destiny. The tale acts as a lesson, one that intends to dissuade people to deviate from their given course in life. When the fated attemptRead MoreThe Riddle Of The Sphinx : How Oedipus Was Destroyed By Knowledge1364 Words   |  6 Pagesthe prophecy true and the rightness of the gods. Once arriving in Thebes, Oedipus solves the riddle of the Sphinx, the beast that had tormented the city, and becomes king of Thebes, due to its previous master having perished unknowingly at the hand of Oedipus. Finally, after the removal of the Sphinx’s torment upon the city, a plague takes over the city described by the Priest as â€Å"A blight is on our harvest in the fields / A blight upon the grazing flocks and h erds / A blight on women in labor; andRead MoreA Christmas Carol Text Response861 Words   |  4 PagesFictional stories, although based upon make-believe tales, can often expose the truth behind an author’s personal views and ideals, as well as act as powerful tools to present social messages and warnings to readers across many generations. ‘A Christmas Carol’, written by Charles Dickens, is a novella in which social inequality is highlighted through the journey of a notorious miser during the Victorian era in Britain. Throughout this morality tale, Dickens presents a warning to society through hisRead MoreCharles Dickens Tale Of Two Cities1079 Words   |  5 Pages1800s and was inspired by Thomas Carlyle’s book French Revolution. Dickens was influenced by this book to write his novel Tale of Two Cities. Even though he wrote the book seventy years after the French Revolution, he studied many different books from two wagons from Carlyle which he sent a s a joke. Throughout the book Tale of Two Cities, Dickens has a recurring theme of fate. Dickens illustrates that everyone’s lives are predetermined through coincidence shown in the characters Sydney Carton’s

IMC Plan for Women’s Era Lifestyle Magazine †MyAssignmenthelp.com

Question: Discuss about the IMC Plan for Womens Era Lifestyle Magazine. Answer: Introduction There are a numerous ways to developmarketing and communication strategies. Adding value to the product in any business is dealt by the impact the message communicated has on the market or the customer behaviour. Being a planning manager of the magazine company, who has to develop and build brand for a lifestyle magazine Womens Era am responsible to give an efficient direction to my magazine company in order to influence the behaviour and attitude of the customer targeted. It is the process of finding new opportunities in order to fulfil the communication objectives in an ethical manner to create a position strong enough in the market. There are lots of campaigns of other brands in the market which needs to be managed to win over other brands who have created a good brand image already. For Womens era, the main emphasis is upon managing the audience and targeting them in such a way that it maintains a good customer relationship especially with women audience who spend more on lifesty le and wellbeing. In order to send the created message and communicate about the magazine to the targeted market, various interruptions and disturbances in getting the message received must be kept in mind. This process involves various steps like maintaining public relations, carrying out promotional activities through direct communication or campaigns and advertisements (Blakeman, 2014). Therefore, it is the process of creating a balanced mix of various communication methods and channels to uphold a good market position. Background of Womens Era Magazine The objective of the magazine company is a magazine which helps individual or the audience to get innovative experience for wellness in day to day activities. It helps one to build its own life and address various lifestyle issues and challenges. For an instance, families struggling with issues of parenthood might have encountered that it is really hard to face realistic situations for e.g. spending good time in family, keeping a balance between family, kids and work etc. This magazine lays a system which supports situations which are uncontrollable. Energizing and positivity in health and wellbeing is the common objective, this magazine company serves. It motivates the readers to channelize the stress related tasks to be productive in nature. This magazine will be an abundance of advice of providing confidence especially to the female audience who are blessed and are fortunate enough to be responsible for shaping a familys future. Womens era magazine would employ 15 positions which would be the sales department, production department comprising of the typesetter and art director, an editorial department consisting of editors based on seniority and administration department. The administrative department will consist of personnel keeping a track of book keeping, secretarial activities, publishing activities, programming and processing the data. The main objective is indulging inmarketing activities to an extent that it targets the prospects optimally (Shin, 2013). The segment catered is the key element of knowing the steps to be taken in order to fulfil the needs of the readers. It would target female adult market, who realise the importance of maintaining the work life balance. This magazine would address to the needs and varying interests of females about shaping life in fun, ageing aspects, beauty and fitness and parenthood etc (Lusch, Vargo, 2014). Identification of the audience to be targeted and analysing the segment To identify the requirement of our product, there are a number of activities to be carried which gives a definition to be understood by the consumer of the product. It is this stage which finally develops the product. There are not only activities like managing the manufacturing tasks and deciding upon the management of supply chain. In addition, the overall product is only developed when the requirements of the customers are anticipated and innovative changes are made in the product accordingly (Ang, 2014). The reputation of magazine company would be decided upon the aspirations and needs, the company has catered. It is primarily the main focus area to screen the readers and identify the segment. Womens era magazine will cater to the women readers who have the zeal to live and find ways develop the living spirit. There are other factors along with that for e.g gender, level of income, behavioural attitude and geographical location which the company needs to analyse for finding the readers who are likely to purchase the product (Martin, 2016). Geographically, the lifestyle of a person depends upon the weather of the location which further influences accessories used for fashion and living. Targeting the Australian market, where the weather is not very extreme both in summers and winters will help the magazine to include information on categories like travel, fashion and accessorizing, benefits of exercising, parenthood, characteristics of people according to personality etc. Analysing the behavioural patterns of women will help the magazine company to know the responsiveness of audience towards knowing about their travel, leisure, fitness, maternity, parenthood needs (Egan, 2014). The magazine can promote various products used as a symbol of love and affection depending upon the readers behaviour for e.g. Jewellery, flowers, chocolates and fitness equipments. This further helps in cost analysis avoiding unnecessary wastage in designing the campaigns to market the product. If the market targeted is appropriate then customers can easily relate to their requirement and purchase it quickly. Companys advertising and communication objectives The communication of a message, may it be creating awareness of the brand and positioning the magazine in the market or influencing the attitude of the customer with the help of promotional activities, the biggest challenge for a company is its competitors. There are magazines which create a threatening competition like fashion magazines enticing the readers about the latest trends and upcoming fashion tips which lead the audience to switch the magazine. Apart from that, there are low cost magazines which advice about the lifestyles of people with busy schedules covering aspects like ready to eat food, hotels and resorts for holidays to relax from work, list of restraunts for fast food, products for cooking with recipes and nightlife venues and clubs for outing etc. Therefore, keeping in mind about the competitors, market has to be targeted and price is to be set so that survival in the market is ensured (Persuit, 2013). This further leads the company to plan promotional activities l ike selling magazines personally, public relations, advertising, media, and TV channels etc. Using marketing techniques like providing discounts, vouchers and coupons on the subscription of the magazine are also an option to make the brand popular. After the complete review of the competitors, the magazine company would be planning upon objectives of marketing and communication which include: Imparting awareness among the women audience: It is important that amongst various female magazines which have categorically maintained a good level of awareness in the minds of women, Womens era magazine enters the market with catching slogans, punch lines and advertisements. This will repetitively be in the readers top of the mind. Creating awareness and existence is an important objective (Schultz, Patti, Kitchen, 2013). Creating an intent in the audience to purchase the magazine: To be available and persevere in the competition, motivation plays a vital role. If the target readers are shown the benefits they will reap from reading the content and purchasing the magazine, then the hidden need of the customer will be met. Letting the household females know about the modern techniques of living their lifestyle and understanding their family requirements to help them overcome domestic challenges is the objective of our magazine (Thorson, Moore, 2013). Creation of ethical perception about the product: When there are thousands of rivals and competing brands in the market, it is very common for the audience to receive a negative feedback and review (Percy, 2014). Our main aim is to create that kind of perception which exhibits positive reviews and avoids misconceptions. Our main aim to deliver a message through various promotional activities is to create an authentic image on the consumers. Create loyalty for the brand: Activities used in promotion like giving samples, free subscriptions for trial, coupons and vouchers for trial are carried out to give an experience to the customer about the product and create repetitive purchases. It gives an insight to the magazine company about the preference of the user and their spending habit. Accordingly, innovations are used and loyalty is created for the brand in future (Kitchen, Uzunoglu, 2014). Advertising method There are a number of possibilities when the question is to promote the product in the market. Once the market to be targeted has been decided and the objectives have been planned, then communication and promotion becomes profitable. The main step now is selecting the medium and focus on the message to be delivered in the market. As an IMC manager of the Womens era magazine, the best way to indulge the audience and communicate our message is advertising through online sources. There are listings online on search engines like Yahoo and Google. As soon as the seeker searches for the magazine using key words, the results are made available. In online sources social networking advertising is the best way Womens era magazine can be advertised (Tagg, Stevenson, Vescovi, 2013). This method cost efficient and draws maximum attention of the audience. In fact reviews and feedbacks can be too taken while advertising through online sources. There are sections like FAQs and Ratings which helps t he company to adapt to audience preferences. Communication Objective: The main advantage of selecting the above communication way of advertising is it will give the magazine company an opportunity to interact with the audience frequently. There should be no gap. Taking feedbacks through comments and tweets on Facebook, Twitter will allow avoiding any misconceptions, negative publicity. It will also help in tapping the mass market as the advertisement will be seen by lots of people. This will increase the product awareness. The major issue with respect to ethical compliance while advertising through social media is accuracy of the material to promote the product must be very high (Goodyer, 2015). The audience is large and they tend to hamper the image of the product by misinterpreting the information and listening to the competitors word of mouth (Kelley, Jugenheimer, 2015). The features advertised about the Womens era magazine need to reflect the exact information to its users in order to avoid the risk of miscommunication. Th e company may come across situations when the customer relationship is damaged as wrong information is communicated while promotion. Media plan Development Amongst the infinite media vehicles available to campaign about the product, Womens era magazine will choose to reach the people with the help of digital media which includes the social networking sites as well. It is the best and cost efficient vehicle to build viewers emotions and increase awareness. This includes all the networking networks like linkedin, facebook and interactive sites which gives the product an online presence and reduces the gap between audience and the company through two way communication (Zarrella, 2009). This taps the readers behavioural pattern by engaging him through various interactive tools like tweeting, ratings, commenting, pressing likes and tagging etc. The subscribers feel that they are a continuously in contact with the company and develop a relationship and a personal connection. Budget of the IMC plan As we are targeting the mass market as our audience, we would require a budget of AUS$ 5000 for the promotion of the magazine through social media. This would include activities like finding the target audience through surveys, research and other marketing activities. We would require AUS$1500 for creating a profile on the social networking site would include profile picture, cover photo, videos and icons to be uploaded to enhance the content. We would further need AUS$1600 to run our ad on Twitter or Instagram to establish our brand by exposing it to get high number of clicks and tweets. Additionally, we need to manage the schedule of time so that our new updates and news posts are posted before time. Going further, if we want to keep a track of the number of visitors who see us through social media, then we need to spend AUS$500 per month to build in analytics for our site. To gather information about the needs and difficulties of our target audience tools like Follower wonk need t o be managed to locate our followers, to know their timings when do they tweet and to find who are our followers. This would need an amount of AUS$1000. In order to receive the feedback we would include sections like Ratings, Reviews and FAQs and need AUS$400 for evaluating the effectiveness of our plan under the heading miscellaneous expenses. Evaluation of Integrated marketing plan It is required that Womens era magazine monitors and evaluates whether the designed plan for integrated marketing communication is in accordance with the main aim. Since, our mission is to communicate various aspects of improving and developing the lifestyle of women who are into entrepreneurship, household work and relationships etc. It is hence, important to assess the consequence our plan will create when executed. The company would need to conduct surveys and research to observe the following points which are whether the message has been communicated, the targeted women buyers have been addressed according to their requirement (MacArthur, 2015). Additionally, the plan is in accordance with companys budget, the response gathered matches the set standards, there is an increase or decrease in number of subscriptions. Finally, the last step is taking corrective actions for improving the shortcomings in the feedbacks and reviews. This process of developing standard targets against whi ch the actual number of tweets, reviews and likes received will be compared will further lead to increase the number of subscribers. Conclusion The communication plan is effective when it persuades the subscriber to buy and read the magazine. This needs that the advertising is not misjudged by the targeted segment of people and a strong customer relationship is developed. There are various indicators to identify the above result. Womens era magazine would make this plan by introducing effective elements such as keeping the track of awareness related to our brand, attitudes and behaviour of the women audience, likes and tweets received through social media etc. Additionally, keeping in mind the comments and reviews would help the company to cope up with the competitiveness and improve customer engagement. It is important to create a balanced mix of various communication methods and channels to uphold a good market position. It is differentiation in the brands which makes our product identify the challenges the company needs to cope up in order to build the brand (Parente, Strausbaugh-Hutchinson, 2014). It involves the people who are targeted to be addressed, fulfilling the aim of the communication of the message, deciding the content to be communicated, determining the mediums through which the message is to be communicated, finances, and finally assessing the consequences and results after the execution of all these activities. References Ang, L. (2014). Integrated Marketing Communications: A focus on new technologies and advanced theories. UK: Cambridge University Press. Blakeman, R. (2014). Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2nded.). US: Rowman Littlefield. Egan, J. (2014). Marketing Communications (2nd ed.). US: Sage. Goodyer, M. (2015). What are the legal and ethical issues in marketing. Retrieved from https://spinsucks.com/communication/legal-and-ethical-issues-in-marketing/ Kelley, L., Jugenheimer, D. W. (2015). Advertising Account Planning: Planning and Managing an IMC Campaign. UK: Routledge. Kitchen, P. J., Uzunoglu, E. (2014). Integrated Communications in the Postmodern Era. US: Springer. Lusch, R. F., Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate, and directions. UK: Routledge. MacArthur, A. (2015). A 7-Step Social Media Plan For Your New Magazine. Retrieved from https://www.inpublishing.co.uk/kb/articles/a_7step_social_media_plan_for_your_new_magazine_1483.aspx Martin. (2016). Major Marketing Concepts You Need to Know. Retrieved from https://www.cleverism.com/marketing-concepts/ Parente, D., Strausbaugh-Hutchinson, K. (2014). Advertising campaign strategy: A guide to marketing communication plans. US: Cengage Learning. Percy, L. (2014). Strategic integrated marketing communications. UK: Routledge. Persuit, J. M. (2013). Social Media and Integrated Marketing Communication: A Rhetorical Approach. US: Lexington Books. Schultz, D., Patti, C. H., Kitchen, P. J. (2013). The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. UK: Routledge. Shin, K. Y. (2013). The Executor of Integrated Marketing Communications Strategy: Marcom Managers Working Model. Germany: Springer Science Business Media. Tagg, S., Stevenson, A., Vescovi, T. (2013). New Developments in Online Marketing Key Issues in Marketing Management. UK: Routledge. Thorson, E., Moore, J. (Eds.). (2013). Integrated communication: Synergy of persuasive voices. UK: Psychology Press. Young, A. (2014). Brand media strategy: integrated communications planning in the digital era. US: Springer. Zarrella, D. (2009). The Social Media Marketing Book. US: O Reilly Media, Inc.

The opening scene of Hamlet Essay Example

The opening scene of Hamlet Essay Within the first scene of Hamlet the reader is immediately made aware that something is rotten in the state of Denmark. The first insinuation of this is shown as Barnardo opens the play with the question Whos there?, this confuses the reader as Francisco is actually on guard, therefore it should be him asking the question. Within the next fifteen lines we see another three questions which suggests the anxiety and vulnerability of the characters. The question also appears to be very abrupt which would have shocked the audience and been very effective in engaging them into the play to find out what is happening.Shakespeare wrote the play to be performed on a stage in broad daylight, therefore it would have been much more complicated to set the scene he intended. tis now struck twelve. Get thee to bed is the first indication of the time scale; this is also included within the first piece of poetry within the play. This is also considered to be witching hour which engages the audience as to why the play is being set at this time of night and why the characters appear to be on edge. Following this Francisco states tis bitter cold which sets a powerful atmosphere and reinforces the idea that something is not right within Denmark.Horatio is the next character to be introduced within the play. He may approve our eyes and speak to it suggests the level of hierarchy within the characters. With Horatio being a well educated man it seems that only he is trustworthy enough to witness this thing. This idea is reinforced when Horatio repeats Barnardos phrase sit we down suggesting that it is only his words that are significant. Horatio appears to be the most stable of the characters, although he is only a minor character he is loyal and plays the role of stabilizing the play.When the ghost enters he disrupts the flow of speech emphasizing the fact that fragmentation always occurs, which also reflects the idea that something is not right. Horatio then appears to be called upon by the other soldiers to speak to the ghost, it appears almost as if they are not worthy of speaking to something so significant.A recurring image within the first act is the idea of the Holy Trinity and things occurring three times. An example of this is the ghost appearing three times, this suggests the religious undertones within the play that were present at the time when the play was written. Another example of this is when the ghost first appears and Horatio challenges it with three formal questions; What art thou that usurpest this time of night?, In which the majesty of buried Denmark did sometimes march? By heaven I charge thee, speak.The play appears to increase and decrease in pace throughout the first act. This therefore grabs the attention of the audience and heightens their sense of excitement before going back to a state of equilibrium. The purpose of this is to keep the audience engaged with the play and shock them with something to keep them on the edge of their se at whilst also giving them time inbetween to make sense of what they have just seen and relate it to the rest of the play. The structure of the first act throughout appears to be fragmented and then contrastingly calm. This creates a fluctuating tone and engages the audience by making them anxious and also catches their attention as it is not something they would have been expecting.