Taking the Next Step in the Death Industry Essay

Taking the Next Step in the Death Industry - Essay Example Raji (2007) stated that consumer passes through various stages of decision making process before taking a decision regarding the purchase of product (p.13). It is further mentioned that need for a product is the first stage in buying decision process (Raji, 2007, p.13) and various researches suggest that customers go through five stage decision making process which includes information search, evaluation of alternatives, purchasing and post purchase evaluation apart from need recognition (http://tutor2u.net). Morticians may follow the decision making process of buyers and could include the webpage service in the package of funeral products explaining the benefits to the consumer and friends like allowing long distance relative and friends to send condolence messages and other notes. According to Clow (2007) dual channel marketing is â€Å"when firms sell the same goods or services to both consumers as well as businesses†(p.107). In present scenario, Nancy and Margo are targeting morticians as they are in direct contact with the relatives and friends of the deceased person. It is further pertinent to mention that the website will also setup links to the newspaper wherein the short obituary will include the web address which itself will create direct customer relations for the website. This makes it clear that Nancy and Margo, through morticians are creating market for themselves as well as developing direct relations with the customer, thus giving an indication of the use of dual channel program. The strategy of Nancy and Margo, not directly promoting the service to patron, is correct because morticians, who deal with funeral materials and accessories, can strike a deal with them along with the materials instead of Nancy and Margo going to the patrons and promoting their website. The concept of providing website dedicated to deceased person is innovative and may strike a chord among people living in technological era. Though

Effects of Engery Drinks on the Human Body Essay

Effects of Engery Drinks on the Human Body - Essay Example The energy drinks are beneficial and effective when consumed in right quantity and in right combination where the individual responses vary from person to person. All possible negative effects known to date are only because of their inappropriate usage and all the effects are reversed once refrained from these drinks. The negative effects of energy drinks are; Blood pressure and heart related problems: Caffeine and taurine in the energy drinks effects the functioning of heart and affect blood pressure and also alter the effectiveness of their medications. The increased body metabolism by the energy drinks causes impairment in blood pressure which could adversely affect cardiac functioning. Hence people with Hypertension and heart problems are advised to refrain from energy drinks. Combination effects: Generally all energy drinks contain caffeine. Caffeine in combination with other drinks exerts different effects. However when combined with alcohol like vodka it is proved to be lethal due to the combination of two opposite qualities where alcohol is a depressant and energy drink is a stimulant (Istvan and Matarazzo, 1984) where as caffeine in combination with glucose with herbal flavoring fractions improve aspects